A Niche Market of Four

A few days ago I wrote about how Ben Copsey and I were working on an idea for a web-based business. At that time we weren’t sure whether this was “just a good idea” or whether it was something that would have wider appeal.
Well, we’ve just had our first reality check. My good friends, Gill and Nick at Plot, have just started playing with a prototype and so far have been very enthusiastic. Of course, being Gill and Nick, they have come up with a barrage of ideas we need to think about. But the general thrust of their experience so far is that our potential market has expanded to a niche market of four.