A while back I spotted that Fast Company’s latest issue was centred on design. I didn’t talk about it here then, because most of the issue is still not on-line. But since it will be up soon I couldn’t resist quoting from the editorial, which is on-line:
“An essential part of this revolution is the idea of design as a metaphor for the future of work. We don’t need to understand designers better, writes Roger Martin, dean of the University of Toronto’s Rotman School of Management, in a recent essay. We need to be designers ourselves. We “need to think and work like designers, have attitudes like designers, and learn to evaluate each other as designers do,” says Martin. “Most companies’ managers will tell you that they have spent the bulk of their time over the past decade on improvement. Now it’s no longer enough to get better, you have to ‘get different.’ “
If you want the link to Roger Martin’s essay you can find it here.