Business by design

A nice insight into innovation from Diego Rodriguez:
“I often relate “business by design” to “business as usual” by using a sporting analogy:  business as usual is about efficiency and accuracy, about swimming as fast a race as one can.  And there’s a time and a place for that.  Business by design, in contrast, would be a swim race where you where rewarded based on the number of laps you could get in within a certain amount of time.  You want to do lap after lap, because with each stroke through the water, you gain the opportunity to learn something new, to try a different approach.  The sum of all those small learnings and insights — together with the occasional big leap — is what ends up being called innovative behavior.”