May 23, 2005
The idea of slowness
"I love the idea of slowness. It took thousands of years to come to the conclusion that we think of as a chair. Vitra moves fast in comparison to that, but I do think that every object has a natural evolutionary pace. If Charles Eames had said, "We have to finish it fast fast fast!" his chairs wouldnt be relevant a half-century later. I believe in getting things right. In our industry, you cant force something if you want it to be good. It has to become. Every object is a being with a soul. Our work is to find that soul. Sometimes we cant manage to find it, and we have to abandon the project or try again. Were not worried about being first to market, because what we do is unique by its very nature. Good design is relevant for decades; a year matters little on that scale."
Rolf Fehlbaum, CEO of Vitra
(Thanks to designfeast.com for alerting me to this quote)