March 13, 2005
Integrative thinking
I have long felt that real managers, as opposed to the multitude of rule-bound, formula-following appartchiks, who claim this title, have a lot in common with designers. About a year ago I post a piece, "The Manager as Designer", where I linked to a post on Fast Companys blog, which read, "...theres a remarkably thoughtful essay on design in the latest issue of the University of Torontos School of Management alumni mag. It's written, no less, by the dean of the Rotman School of Management, Roger Martin. He convincingly argues that business people dont just need to understand designers better -- they need to become designers."
On a recent visit to his website I found an earlier article, where he and Hilary Austen outline a model of what they call, "The Art of Integrative Thinking", which sounds an awful lot like what designers do to me. Read the article yourself (PDF format) to see what I mean. Meanwhile here is their conclusion.
Posted by richard at March 13, 2005 7:24 PM